3rd Deviation

Find the growth. Build the capacity.

Matt KleinCommercial leadership & AI consulting

It starts with a question.

01Where to grow

02The real economics

03What the team needsDirection / ownership / capacity

04What we can buildTools people can actually use.

Then the useful part.A decision.
A team that can act.

There is usually a better question.

A little curiosity goes a long way.↓

Strategy becomes something the team can use.That is the work.

What are we
working through?

Start with the question on your mind. See what connects, what changes, and where the team takes it next.Choose a question. Try the example.

Explore all five

Change question ↑

Illustrative example

Connect the picture01 / 03

Try another question Bring your question

The examples connect commercial information, financial reports, demand and supply, and team responsibilities. Enable JavaScript to explore them, or bring your question to Matt.

The business grows
when the team can.

Choose the right growth.

Find the opportunity. Work through the economics. Decide what is worth doing.

Build the capacity.

Develop the people, fill the gaps, and give the team room to act.

Make the work lighter.

Build the reporting, planning, and AI tools around the people doing the work.

AI has changed what a good team can do.

The opportunity is to put it to work.

Founder, 3rd Deviation

I'm Matt Klein.

My background & experience

Twenty years building teams and carrying the P&L. I've led ecommerce and AI strategy as a VP, and built and exited two businesses of my own.

I work alongside leadership to find the growth, develop the team, and put better information and tools in their hands. Close enough to the work to know whether it is helping.

The work takes the shape
your business needs.

Start with the problem.
We can work out the right way in.

Advisory

A decision to make.

A growth opportunity, a financial question, or a change that needs a clear direction.

A defined engagement

A plan to put to work.

A clear outcome, the people to own it, and something useful in their hands.

Fractional leadership

A leader alongside you.

Set the direction, develop the team, and stay accountable for what happens next.

Different has to
earn its keep.

3rd Deviation takes its name from the far edge of a bell curve. A nod to intellect, and a reminder to look beyond the obvious.

The test is what it makes possible: an opportunity others missed, a decision you can stand behind, a team that can do more.